Are Luxury Watches a Better Investment Than Gold?

Date 02 Jun 2023

If you want to buy a luxury watch or certain luxury models, you can’t just walk into a store and buy what you want. Demand has exceeded supply by so much that there are waitlists for the following brands:-

You cannot buy a new Patek

You cannot buy a new Audemars Piguet

You cannot buy a new Rolex

You cannot buy a new FP Journe

The waiting list for a new watch from any of the above brands is over 2 years, and that's just for the lowest end models.

If you need to raise cash quickly to cover an expected bill or a new purchase, don't sell your watch! Pawn Your classic, vintage, or prestige watch instead and release from £5K to £250K in less than 48 hours.

At ReleaseMyCapitial, we help our clients borrow against luxury assets and release up to £2 million of equity in their prized belongings. No mark will be made on their credit report, and our clients never need to travel. Everything can easily be agreed upon from home. Release My Capital guarantees every client's privacy.

Pawn Your Watch: Same-day secured pawn loans are available on exclusive vintage, classic, and prestige watches and collections by the best makers, including Rolex, Cartier, Omega, Patek Philippe, Audemars Piguet, Vacheron Constantin, and Breguet.

Its a simple 3 step process:-

1. Virtual Appraisal & Initial Valuation

  • Submitting an application request, complete with photography.

  • Real-time appraisal on WhatsApp - no home visit required.

  • Takes 10 minutes maximum.

  • Receive an offer in principle the same day – subject to a physical check and final valuation.

2. Physical Inspection

  • Deliver your prestige watch to one or our designated valuer vault to enable the recorded physical inspection.

  • If preferable, allow us to collect it from you with our complementary UPS fully insured courier service.

  • Is your watch or collection already in professional storage? For your peace of mind, it can be left in situ for the duration of your loan.

3. Final Valuation

Within 24 hours of our physical inspection, we will confirm one of three possibilities:

  • Our valuation is as agreed, and your loan will be paid immediately.
  • We will issue a revised offer for your approval.
  • (Where we are unable to lend) we will be returning your watch to you.


There is no fixed formula for what makes a fine watch retain its value. Classic-looking timepieces tend to hold their worth the best, since timeless design appeals to the widest audience. Presenting your watch in the original presentation box together with the original paperwork, serial no., and receipt of purchase/ record will, without fail, increase the valuation total – and help get it to you all the more promptly. Providing the service history will guarantee the optimal valuation, since servicing helps maintain the value. We will also consider any dents, blemishes, replacement parts, and restorations.

Getting Your Watch To Us

The Release My Capital Commitment: To return your prestige watch in the same condition in which we received it.

Whether a single time piece or a collection, we will do 
our very best to take excellent care of your belonging(s).

Delivery or Collection

Before a final valuation can be provided, our in-house expert will do a detailed physical assessment. The appraisal process, completed by two experts simultaneously, will be recorded on CCTV for transparency.
Post assessment, we will provide a detailed accurate appraisal document via email.

To transport your luxury watch safely to us, you may:
Deliver your watch to our designated valuer or make an appointment to bring your watch [s] to our London Office.
Or allow us to collect it from you via our complimentary UPS fully insured up to £50,000 courier service. We will send you a specialist pre-paid envelope for your watch and it will be fully insured during transportation

If your watch is believed to be worth over £50,000
For higher-value pieces, we provide a fully insured ‘white glove’ collection service throughout Great Britain, at an additional cost – as us for details.

Release My Capital can also help clients borrow against luxury assets and release up to £2 million of equity in their prized belongings, including other assets such as prestige, supercars, classic and vintage vehicles, jewellery, fine wine, and art.

Family-run and privately owned, Release My Capital serves a broad range of clients throughout the United Kingdom. We are personable and will always do our best to find the ideal path forward for you.

We are proud members of the National Association of Pawnbrokers.